Remember Your North Star

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Beys new album, Remember Your North Star (out June 17), captures this emotional rollercoaster with a fusion of soul, jazz, reggae, afrobeat and hip-hop that feeds the soul. The artists knack for storytelling is best displayed in the albums lead single, keisha. Its an anthemic embodiment of fed-up women everywhere who have given their all in a relationship, yet their physical body nor spiritual mind could never be enough. Beys ability to tap into the emotionally kaleidoscopic nature of women, specifically Black women, is the essence of the entire album. With themes of misogynoir, unpacking generational trauma, carefree romance, parental…

SKU: DG3371297163
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Beys new album, Remember Your North Star (out June 17), captures this emotional rollercoaster with a fusion of soul, jazz, reggae, afrobeat and hip-hop that feeds the soul. The artists knack for storytelling is best displayed in the albums lead single, keisha. Its an anthemic embodiment of fed-up women everywhere who have given their all in a relationship, yet their physical body nor spiritual mind could never be enough.

Beys ability to tap into the emotionally kaleidoscopic nature of women, specifically Black women, is the essence of the entire album. With themes of misogynoir, unpacking generational trauma, carefree romance, parental relationships, women empowerment and self-love, Remember Your North Star proves that the road to healing isnt a linear one there are many lessons to gather along the journey.

I saw a tweet that said, Black women have never seen healthy love or have been loved in a healthy way. That’s a deep wound for us. Then I started to think about our responses to that as Black women, Bey says of Remember Your North Stars title inspiration, an entirely self-written project featuring key production from Bey herself, with assists from Phony Ppls Aja Grant and DJ Nativesun. So this album is kind of my thesis. Even though we need to be all these different types of women, ultimately we do want love: love of self and love from our community. The album is a reminder of that goal.

The artists raw, unfiltered approach threads Remember Your North Star. big daddy ya finds the artist tapping into her inner rapper, channeling the too-cool and confident factor that artists like Megan Thee Stallion and City Girls are well-known for. reprise captures womens exhaustion everywhere, with its lyrical tug-of-war of bettering oneself while trying to cut yourself off from toxic relationships. Theres also alright (co-produced by Aja Grant), a soothing, jazz-inspired ditty that showcases Beys love for the genres icons like Billie Holiday, while the carefree pour up highlights the artists friendship with DJ Nativesun (the songs producer) and will immediately rush hips to the dancefloor.

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